"James Bay (born 4 September 1990) is an artist who possesses that untarnished strain of talent that many newcomers lose as they develop over time. His raw expressions and graveled voice work in a magical unison that captivates audiences and strips pop melodies back to a skeletal efficiency. Hailing from Hitchin, Hertfordshire, James is a young singer-songwriter who has already gained a great reputation thanks to stints at Communion's monthly night at Notting Hill Arts Club in London and a hugely successful run of support slots with Tom Odell, John Newman and Kodaline. He issued his debut EP, The Dark of the Morning, in 2013, with a second extended player, Let It Go, and a third extended player, Hold Back the River, arriving the following year."